Mike and Chaya sit down with Jay Goth, CEO of Burble Creativity Inc., to explore how his company is using immersive storytelling to spark imagination, reduce overstimulation, and create calming environments for neurodivergent children. Drawing from ancient storytelling traditions, Jay explains how Burble’s innovative storytelling tents combine sound, lighting, and creativity to encourage kids to connect and express themselves while feeling safe. Jay also discusses his vision for making these tools accessible to families worldwide through crowdfunding and community-building efforts.
Mike and Chaya sit down with Jay Goth, CEO of Burble Creativity Inc., to explore how his company is using immersive storytelling to spark imagination, reduce overstimulation, and create calming environments for neurodivergent children. Drawing from ancient storytelling traditions, Jay explains how Burble’s innovative storytelling tents combine sound, lighting, and creativity to encourage kids to connect and express themselves while feeling safe.
Jay also discusses his vision for making these tools accessible to families worldwide through crowdfunding and community-building efforts.
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Jay Goth is a serial entrepreneur with extensive experience in energy, hospitality, and finance, having invested in and consulted with numerous startups. He is now dedicated to launching Burble, a mission-driven company focused on "Minimally Defined Immersive Storytelling" to provide an alternative to screen-driven entertainment for children and foster their imaginations. Goth has experienced both significant success, including taking a startup to nearly $500 million in revenue, and the challenges of failed ventures. He believes Burble has the potential to surpass his past accomplishments and positively impact millions of children, leading him to prioritize it above all other activities. Outside of his business endeavors, Goth enjoys skiing, golf, and watching his wife compete in performance horse jumping.
Connect with Jay:
[Mike] Hello there.
[Mike] I'm Mike.
[Chaya] I'm Chaya.
[Mike] And I wanna welcome onto the show Jay Goth, a seasoned c level executive with experience in technology, energy, finance, and health care.
[Mike] He currently holds the position of CEO at Burble Creativity Inc, a company dedicated to improving children's lives, specifically the neurodivergence through storytelling.
[Mike] Welcome, Jay.
[Jay Goth] Thank you.
[Jay Goth] Happy to be here.
[Chaya] Yeah.
[Chaya] Thank you so much for joining us.
[Chaya] And children stood out for me.
[Chaya] And we are on the same miss mission here at Spark Launch.
[Chaya] They are our future, and we have to help them feel comfortable so that they can show up at their most their true potential, their fullest potential.
[Chaya] And, so tell us how you got on this journey and what motivated you to be here, to do what you're doing and what what your company does and what they offer for neurodivergent children?
[Jay Goth] Sure.
[Jay Goth] Well, it's kind of an interesting story of how I got here because I've been a serial entrepreneur.
[Jay Goth] I've been involved in a lot of projects.
[Jay Goth] They've always been kind of socially related.
[Jay Goth] So I was involved in a renewable energy project back in the late nineties, early '2 thousands before green energy became a thing.
[Jay Goth] I am currently running a lab here in Southern California that does genomic sequencing, and we're trying to help launch genomic sequencing startups for precision medicine.
[Jay Goth] And I was a small business development consultant when I met Taylor Cole, the founder of Burble.
[Jay Goth] And Taylor is actually the chief technology officer of a naval warfare base here in Southern California, but he's really, really a a genius when when it comes to thinking outside the box.
[Jay Goth] And when he was in the naval strategic think tank for a couple of years, he kept thinking, you know, there's gotta be a better way to tell a story.
[Jay Goth] There's gotta be a better way to to express a story that really captures the imagination.
[Jay Goth] And so he came to me when I was a consultant and he said, you know, I've got this idea about storytelling and I'd like to tell you about it and you tell me if you think there's a business behind it.
[Jay Goth] And so I said I'd be happy to do that.
[Jay Goth] We had lunch.
[Jay Goth] He kind of explained the concept of minimally defined immersive storytelling.
[Jay Goth] And what it is is you don't tell a complete story, you tell parts of a story and you leave out pieces so that people can fill them in with their imagination.
[Jay Goth] And while you're telling the story, you're in an immersive environment where you have sounds, like, going around you and you have lighting that's changing.
[Jay Goth] And he told me this and I said, well, you know what?
[Jay Goth] It seems to me like it's kind of like the old ancient days when we'd look into the campfires and tell stories.
[Jay Goth] And and as you were telling the story, everyone was imagining their own thing looking into a fire.
[Jay Goth] And he said, that's exactly it.
[Jay Goth] That's that's what I'm trying to create.
[Jay Goth] And I said, I think there's a business there.
[Jay Goth] I I can definitely see that.
[Jay Goth] I I've never heard of anything like this.
[Jay Goth] So he ran with the concept, he had some friends and family invest in the business back in 2016 and 2017, and he began developing the business.
[Jay Goth] He asked me to join his board of directors, which I did, And for seven years, he's been developing a great product, but he never really got any commercial traction and he was all over the place.
[Jay Goth] He was thinking this would be great for meditation.
[Jay Goth] He was always engaged with children because he had a audio processing disorder.
[Jay Goth] So while he's not autistic, I would say he's probably somewhere spectrum adjacent.
[Jay Goth] And he he really does think that there's a a way to improve children's lives through this immersive storytelling And I agreed.
[Jay Goth] And after seven years of r and d, I said we've got to get a product to market.
[Jay Goth] So I decided to invest a lot of my own money, help them get the company ready, and we're now in the process of doing a crowd funding campaign so that we can start bringing these tents to market.
[Jay Goth] In the meantime, we've done hundreds of demonstrations of our prototypes, and as we were doing the demonstrations, we had all kinds of kids coming in for the storytelling sessions, and what was remarkable was that kids that were on the spectrum really, really enjoyed it.
[Jay Goth] And it actually got a lot of the kids to calm down and relax.
[Jay Goth] In fact, in one case, a child went through the storytelling experience, went home and slept through the night for the first time in his life.
[Jay Goth] And we've had kids that were playing video games and they put their games down and say, can I go back in the story tent?
[Jay Goth] So we can see that there's there's really a need for this and the parents that have had their children in the tent have said, when can I get one?
[Jay Goth] So we really need to bring this product to market.
[Jay Goth] And that's kind of how this whole situation evolved.
[Chaya] Thank you for sharing.
[Chaya] And speaking to so many neurodivergent adults here on our podcast, we know that the environment plays a massive role in their inner peace.
[Chaya] And so what you're doing in the process of storytelling, you're creating an environment that is soothing, that is calming in a way that it affects their internals, that they can actually sleep and feel at ease and peace that it brings.
[Chaya] And so I can I can see that?
[Chaya] I can see why it's gonna work.
[Jay Goth] We've actually had a couple of studies, not not empirical research studies, the true studies that would get like Medicare or Medicaid approved or anything like that.
[Jay Goth] But we have had, some studies done with Loma Linda and a group out of Washington where they've just done, you know, cognitive studies just to see what happens with these kids and and they have noticed a a good decrease.
[Jay Goth] And they've actually had some suggestions for us that we want to incorporate about how different tones and different frequencies and lighting frequencies.
[Jay Goth] There's a lot of research on it, and we wanna start incorporating that into the tense as well.
[Jay Goth] So one of the reasons that we're raising money is so that we can go out and actually conduct real valid research with some of these clinicians.
[Jay Goth] We've been approached by several groups that really want to dive into this and see how can we fine tune this and really help.
[Jay Goth] But just, you know, in just through trial and error, we've seen a lot of response, and it'll be great to, you know, improve as we go.
[Mike] That's incredible.
[Mike] Yeah.
[Mike] What is it you you feel like, your personal opinion feel is about the story tense that neurodivergent children specifically connect so strongly with it?
[Jay Goth] You know, it it's really funny because a lot of times you talk to people and they say, you know, kids don't like loud noises who are on the spectrum and some and, you know, I wanna I wanna say right up front, I understand that every child is different.
[Jay Goth] So, you know, what works for one child may not work for another child.
[Jay Goth] So, you know, we're gonna offer a guarantee so that they can try the tenant home and if it doesn't work for any reason, we're gonna give them their money back because we're really a mission driven company.
[Jay Goth] But what I think what I think it is is it's a combination of all three of these things.
[Jay Goth] The lighting, moving around, and and creating different atmospheres, the sounds that accompany the story, so you're getting kind of like sound effects going on.
[Jay Goth] So if we're talking about a dragon, you may hear a roaring sound or something like that, but we won't call it a dragon.
[Jay Goth] We'll call it a a thing that comes up out of a cave and and things like that.
[Jay Goth] And by them actually using their imagination, instead of looking at a screen where something is already programmed and they're looking at somebody else's reality, I think they're creating their own reality out of the experience.
[Jay Goth] And I think that's the the really the magic.
[Jay Goth] The minimally defined immersive storytelling aspect is really the magic.
[Jay Goth] So you you gotta have all three.
[Jay Goth] It's just not just one or the other.
[Chaya] Now the the sound, is that something that they could control?
[Chaya] What kind of a sound they can play?
[Jay Goth] Yeah.
[Jay Goth] We have we have an app that runs the tent, so it can be run off a phone or a tablet, and you can actually create personal preferences.
[Jay Goth] So if you don't like loud noises or you want certain things, we we can have it so that that can be programmed in.
[Jay Goth] And then this is all, you know, in development.
[Jay Goth] I can't say that we have a final finished product right now and that's part of the reason we're going with an intentional approach to bringing our product to market.
[Jay Goth] Our goal is is to fund 500 tents.
[Jay Goth] We've already got a waiting list on our website of parents who wanna buy these tents of over 500 people, so we've we've got a lot of people who want the tents.
[Jay Goth] We wanna get 500 out into the market to what I call early adopters and then we want them to give us the feedback on what works in the tents and what doesn't because as we've done all these demonstrations, we have a pretty good idea of the basics, but we haven't really fine tuned it.
[Jay Goth] So we get those 500 tents out, we get the feedback from these early adopters, and then we go into final design for a commercial tent where we wanna do like 10,000 tents.
[Jay Goth] But now we know that we've got something that will be optimized for for the families.
[Jay Goth] At that point, when we start those 10,000, we wanna deliver 500.
[Jay Goth] The first five hundred are gonna go to those early adopters so that they get the new and improved model, but at the same time, we're gonna ask them to donate those original 500 to their local autism programs so that they can go to families who who need the technology but maybe can't afford the 500 for the tenth.
[Chaya] Sound has frequency.
[Chaya] Right?
[Chaya] It it's emitting frequency.
[Chaya] And that's why when you go on a noisy street, it's gonna feel annoying.
[Chaya] And especially neurodivergent folks are so sensitive to sound and alignment that we are always craving for that soothing noise or sound because that frequency, it's actually the that high level frequency.
[Chaya] And I know I use that in my meditation.
[Chaya] That's why meditation music is always at a higher frequency because it it's actually there's a lot of energy that's being transmitted through that sound, the sound waves, and it's entering our system without our knowledge.
[Chaya] And so I love this idea of creating that because it matters.
[Chaya] It really it's not just having a good night's sleep.
[Chaya] That is super important, but it's more than that.
[Chaya] It's it's it impacts how you think, how you feel because that's how you're gonna show up the next day.
[Jay Goth] You know, there are certain frequency ranges that that are optimal for people who are neurodivergent.
[Jay Goth] So you can set frequency ranges.
[Jay Goth] And we did a lot of work with a clinical, worker up in Washington who was who was helping guide us on what frequencies we wanted to stay within and what frequencies we wanted to avoid.
[Jay Goth] And the same is true with light.
[Jay Goth] Right?
[Jay Goth] Because you go into a stark bright area and it and it, you know, you just get this feeling, this anxiety.
[Jay Goth] We don't wanna promote that.
[Jay Goth] We want a soothing light.
[Jay Goth] We want frequencies that are that are more geared towards bringing the energy level down and letting people, you know, enjoy the moment.
[Jay Goth] And one of the things that I didn't mention is that as the child goes through the story and maybe it's bedtime and they're ready to go to sleep, we have a sleep mode, which is very cool.
[Jay Goth] So now we can have the stars come out over over them, and we can have the wind through the trees or the the rushing stream or, you know, whatever they wanna program in, whatever they like to sleep to.
[Jay Goth] So we're really working on on more than just the storytelling aspect.
[Jay Goth] We wanna move them into what we call sleep mode.
[Chaya] I wanna ask, do you have different sizes?
[Chaya] Is it is it just for one person, for multiple kids, for a parent and a child?
[Chaya] Is it for adults?
[Chaya] All these questions are possible.
[Jay Goth] That's a great question, Chaim, because we we have found that, you know, we did a whole bunch of prototypes and we tried all kinds we even had rooms, entire rooms where we could bring in, you know, 10 to 12 people and experience it together.
[Jay Goth] We had one set up in a youth innovation center here in Riverside County, California where we had Wednesday afternoon with storytelling hour.
[Jay Goth] And we'd have families come in and and we'd pack the tent with 10 or 12 people, and we'd tell the stories and and everyone would enjoy it, and then they'd go out.
[Jay Goth] What we're going with, initially, is we wanna produce a tent in two sizes.
[Jay Goth] One set one tent would fit everything from a child's bed up to say a queen-size bed, and then we'll have a bigger one that would go over a king-size bed.
[Jay Goth] So if you wanna put it over a large bed so that the family can be involved, but the whole idea is you usually want an adult in with the child doing the storytelling.
[Jay Goth] In fact, we have storybooks where they can bring in a physical book if they want and go through the story together.
[Jay Goth] And I think, you know, bonding like that is so important.
[Jay Goth] And and I just don't think a lot of times, you know, in our hectic modern world, we spend enough time with our children.
[Jay Goth] So we're hoping that that will help, you know, create a better bonding experience as well.
[Chaya] I love that it goes over the bed, and it's not separate from the bed.
[Chaya] And and bonding is so important.
[Chaya] Parent and child bond is one of the most precious relationships.
[Chaya] And when you cultivate that relationship right from childhood, it'll play out into when they are teenagers and adults.
[Chaya] And from what you're saying, the tent grows with them.
[Chaya] Right?
[Chaya] It doesn't stop if they're a teenager or if they're an adult.
[Chaya] I think we should be able to be allowed to take that into adulthood.
[Chaya] Right?
[Jay Goth] Oh, believe me.
[Jay Goth] We've all taken a lot of naps inside these tents.
[Mike] And what I what I love is imagination for-- for any child is so is so important.
[Mike] But for neurodivergent kids, their imagination can be so active, and it can be it can be their primary way of communicating for many of them.
[Mike] When I was a kid, I would get, you know, lost sometimes in my own imagination.
[Mike] But what I I love about this and and the way you're going about it and the way you're going about the storytelling involved in it is it creates autonomy for the imagination, where while they're being told a story, they're still in control of how the story plays out in their minds.
[Mike] They are able to be, like, fully immersed into what's happening.
[Mike] So it it feels less like they're experiencing it on a screen.
[Mike] They're reading it in a book.
[Mike] You know, one of this is it was technically inappropriate for me to be reading as a child, but I read a lot of, HP Lovecraft as a kid.
[Mike] Part part of the reason is because I really liked his descriptions, which weren't really describing anything.
[Mike] Like, it was everything was indescribable blah blah blah.
[Mike] And I latched on to that because I loved being able to build the stuff in my head instead.
[Mike] I never liked overly descriptive prose, you know, in storytelling.
[Mike] So I loved being able to do that.
[Mike] And, like, that it's reminded me a lot of that of, you know, instead of saying, you know, there is a dragon coming out of a cave saying there is this thing coming out of the cave, and the child, whatever they're personally into can kind of latch onto that.
[Mike] And I I really love the flexibility of storytelling being used in that way.
[Jay Goth] Yeah.
[Jay Goth] That's that that was all Taylor.
[Jay Goth] I mean, that's part of his his background because, you know, like a lot of neurodivergent children, he wasn't diagnosed until he was an adult.
[Jay Goth] So everyone thought he was slow or or he had some kind of disability.
[Jay Goth] No, he just thought different.
[Jay Goth] And what we wanna do is tap into these superpowers that many of these kids have.
[Jay Goth] I mean, I've talked to a lot of parents of children who are, you know, everything from non verbal to mildly autistic.
[Jay Goth] And what what I've found just through interacting with them is, you know, these kids are incredibly intelligent and and what they're looking for is a way to express themselves.
[Jay Goth] Unfortunately, we stifle that a lot of times, like, when we tell them, you know, be quiet, watch TV, be quiet, you know, play with your tablet, you know, that's I I want to encourage them to explore their imagination and really, you know, in a positive way.
[Jay Goth] And and that's kind of what Verbals is really all about.
[Jay Goth] It's just giving kids the ability to unleash their imagination and, you know, look at life in in the way that they want.
[Chaya] Yeah.
[Chaya] Imagination is so important as Mike said.
[Chaya] And all that creativity comes from imagination.
[Chaya] Right?
[Chaya] And for creativity to develop, it has to be in the right environment.
[Chaya] It cannot happen when you're busy, when it's noisy.
[Chaya] It just happens magically in the right frequency, in the right environment.
[Chaya] So it's amazing that you're creating that environment for them and allowing those thoughts and ideas to come.
[Chaya] And you never know where they go, but but at least they are able to develop them.
[Jay Goth] Exactly.
[Jay Goth] And we what we're what we're really trying to do is build, you know, at at the same time, I'm just building a company.
[Jay Goth] We wanna build an a community.
[Jay Goth] So one of the things I've learned talking to people as I'm sure you run into as well is, you know, that sense of community that you're not alone in this and that that there's other people you can talk to and relate to and help.
[Jay Goth] So one of the things that we're working on right now is is building an online community platform where where people in this community can actually lead it.
[Jay Goth] And that's why, you know, I I'm a former investment banker and I ran ran a small biotech fund so I come from the finance world and, you know, I could take this to traditional venture finance or something like that.
[Jay Goth] That's not what we want.
[Jay Goth] We want a community built around the company and that's that's why we're doing the crowd funding.
[Jay Goth] It's we want the community to invest in the company and for us all to be invested together in in growing this community, the imagination of children.
[Jay Goth] And we wanna partner with other groups like Spark Launch and companies that are involved in helping these children find their path.
[Jay Goth] And through through that effort, I just think we can really help, like I say in our in our marketing material, bring needed comfort to millions of children.
[Chaya] Yeah.
[Chaya] And these children have incredible gifts.
[Chaya] I I can't remember this podcast, but I and I can't even remember who mentioned that, whether I don't know if it was you, Jay, in our previous conversation or somebody else, but it's about how autistic children can communicate telepathically.
[Chaya] And there's a whole series on that where they can completely read somebody's mind without a word of communication and they get the numbers right.
[Chaya] They get everything right by just looking at them.
[Chaya] And so so they have incredible potential to invent and create in the future.
[Chaya] And so what we are doing is so important, not just for them, but for humanity in general, because you have to be able to to create something that doesn't exist.
[Chaya] Right?
[Chaya] And that is true creation When we are evolving and creating from love, everything is a creation.
[Chaya] This podcast right now is a creation.
[Chaya] And and when you create with the right intentions, magic
[Jay Goth] happens.
[Jay Goth] Agreed.
[Jay Goth] And, you know, you talk about these super gifted people.
[Jay Goth] I was I saw a story of a nine year old girl in in Mexico, and they realized that she had a a special gift and she's now a consultant with NASA.
[Jay Goth] So she's she's a rocket scientist at nine years old, and she was originally everyone thought that she, you know, she was never going to amount to anything because she she couldn't express herself properly.
[Jay Goth] So as we get there, I had another gentleman whose son is nonverbal and all of a sudden, you know, for years they thought, you know, he's never gonna be able to communicate.
[Jay Goth] And then they found this this machine that lets the child communicate through his hands.
[Jay Goth] And he started talking with people and he became fluent in Spanish in three weeks.
[Jay Goth] And it's it's just amazing how with the right tools we can get people somewhere.
[Jay Goth] And just this morning, I read about a researcher who tried a very inexpensive drug that's being used for chemotherapy for cancer pea patients, and they gave a very small dose to a nonverbal autistic child and in three days, it was actually forming words.
[Jay Goth] You know, the amazing things that are happening today, I I started a medium channel where I'm just compiling all the news I see every day of advances in diagnosis of autism.
[Jay Goth] It's it's part of Burble Creativity, but we have a Medium page where we just are constantly throwing stories in there from all kinds of places.
[Jay Goth] It's it's just an amazing world when you look at it.
[Chaya] Yeah.
[Chaya] Because it's always the methodologies that that we actually that we get dinged at.
[Chaya] Right?
[Chaya] Even in the real world, today's world, in the adult world, because we we do things differently.
[Chaya] And when you are asking a child or an adult to do it a certain way that's working for everybody else, that's where the disability comes.
[Chaya] Right?
[Chaya] And so so if you let go of the methodologies and and allow the information to come in in whatever way, it it will.
[Chaya] Right?
[Chaya] Because we are all human beings and we have amazing powers.
[Chaya] And and technology has helped us so much, even from a simple spreadsheet.
[Chaya] Right?
[Chaya] It Yeah.
[Chaya] It's yeah.
[Chaya] So I can't imagine what other inventions are happening to help these children.
[Jay Goth] I know, isn't it?
[Jay Goth] It's an exciting time really with the, you know, every everyone's into this whole artificial intelligence thing, but the fact of the matter is if you can assume huge amounts of data and utilize that to to find new ways to do things, then I think, you know, the world is is gonna be much brighter.
[Jay Goth] I mean, the the whole precision medicine idea, I've been involved in that for a dozen years, and it was so difficult at the beginning because we didn't have the artificial intelligence aspect of being able to assimilate all the genomic sequencing data.
[Jay Goth] I mean, it's a huge amount of data in the human genome.
[Jay Goth] But now we can look at that data and parse out the things that we need so that we can find a treatment or a new diagnostic or a drug.
[Jay Goth] A friend of mine started a company that is looking at breast cancer and he's right now in the clinic developing a diagnostic that will find breast cancer at stage zero, which means before before there is even a tumor or or the cells are even starting to clump together, he can see that that that there is a breast cancer beginning in the body.
[Jay Goth] And now if you can treat it that early, we can eliminate a lot of pain and suffering.
[Jay Goth] So it it's like you say, technology is just a great friend.
[Mike] The advancements may being made specifically like cancer screening have, just in the last few years, have, like, continually made these giant leaps that are absolutely incredible.
[Jay Goth] And they're doing the same thing with autism, which is great.
[Jay Goth] I've I've seen, like, early point technology that uses eye movement to determine autism.
[Jay Goth] There's a new diagnostic based upon gait that's that sees how you're walking.
[Jay Goth] They can tell, you know, and as we as we progress, then it'll be great because if we can find out at six months that this child may have a a neurodevelopmental disorder, then maybe we can start treating the child differently than what you were saying, Chaya, where, you know, you just plop them into, okay, preschool, okay, kindergarten, okay, first grade.
[Jay Goth] And it's like, no, this child needs a different approach to growing up in their life.
[Jay Goth] And if we can start doing that, then it's gonna be amazing what what we produce.
[Mike] Yeah.
[Mike] It's it's it's disability, but by somebody else's standards.
[Mike] You know, there's Right.
[Mike] Like, I have things that have for that would be defined as disabilities or disabling in some way, but it's only because the standards that it's up against are not built for someone like me.
[Mike] So GATBI makes them disabling, but, in fact, they're just, you know, it's it's like anything any other problem that somebody has or, you know, issues in certain ways.
[Mike] And they just have to be it would have to be worked with and comforted and just thinking outside the box, you know, and a lot of times, we don't, we do not support out of the box thinking.
[Mike] And, you know, if we didn't have out of the box thinking, we wouldn't have things like what you you guys are developing that is something that's never truly existed before, that can also teach to to foster creativity in a way that's never really been done.
[Mike] You know, we don't really foster creativity in children.
[Mike] We start allowing people to take creative classes and things when they're adults, more or less, but actually being able to put there, it's it's exercising muscles in a way, and it's allowing them to communicate.
[Mike] There has been nonverbal autistic people who are also amazing writers.
[Mike] You know, the fact they are nonverbal has absolutely nothing to do with their ability to to emote or create words or create stories, and they can be great fiction writers, they can be great nonfiction writers, great journalists, you know, that the connection between, you know, brain and verbalization.
[Mike] We we put down a lot of these kids that they're lesser than other children because they're nonverbal or they communicate differently, but it it does come down to they communicate differently.
[Mike] If the child is nonverbal, well, why aren't you trying to communicate in the way that they need to communicate instead of trying to make them communicate the way you communicate?
[Jay Goth] That's an excellent point, Mike, because too many times we do try to put people in the box.
[Jay Goth] Right?
[Jay Goth] And actually, we punish people sometimes for being creative or or, you know, I I used to be in trouble all the time in school because I was a big daydreamer.
[Jay Goth] So my teachers would always be yelling at me, you know, Jay, quit looking out the window, pay attention.
[Jay Goth] And I'm like, I understand what you're saying.
[Jay Goth] I'm listening to you, but, you know, my mind is, you know, on that beautiful bird flying by or whatever.
[Chaya] Yeah.
[Chaya] That that was me.
[Chaya] I have to somebody talks about daydreaming.
[Chaya] That's that's how I spent my sixteen years of education, looking out the window and my teacher would always say, I'm going to throw you out the window.
[Jay Goth] I've heard that before.
[Chaya] So it's so funny, but then it does affect you.
[Chaya] Right?
[Chaya] I mean, you don't even realize that is creativity.
[Chaya] That imagination, that daydreaming is going off to some place.
[Chaya] It's not empty.
[Chaya] It's empty probably because it's in reference to the classroom, but but it's doing something.
[Chaya] It can just be empty.
[Chaya] So that's how things get created and you bring that to life.
[Chaya] So, yeah.
[Chaya] Thank you for sharing that.
[Chaya] And so what does Burble how did that name come?
[Chaya] What is there a meaning to it?
[Chaya] Or
[Jay Goth] Yeah.
[Jay Goth] One of one of the one of the things that Taylor does, our founder, is he's a big parachutist.
[Jay Goth] So he's done thousands of base jumps.
[Jay Goth] He he's one of those people that breaks into buildings at night and goes up to the top floor and jumps off.
[Jay Goth] And he and he jumps off of mountains and and he flies in those wing suits.
[Jay Goth] And so, Burble is actually the air disturbance beneath a wing or above a wing.
[Jay Goth] I'm not sure.
[Jay Goth] I'm not a aeronautic person, but that's where that comes from.
[Jay Goth] It's just it has to do with aviation and flying and that, you know, that's one of his loves.
[Jay Goth] So that's what that's what Burble became, but I think it's a great name for a company like ours because we're all about creativity outside the box and you hear Burble and you go, what is that?
[Mike] Yeah.
[Mike] I love that.
[Mike] It it almost sounds like a stim sound.
[Mike] Which is, like, kinda like, it just seems fun to say.
[Mike] Going back to, like, the the storytelling aspects of the tent, what are, like, the range of stories that are kinda gonna be available and, like, what you kinda wanna, like, grow into in regards to them?
[Mike] Like, are there is there gonna be, like, an educational component eventually to, like, the storytelling?
[Mike] Or
[Jay Goth] Yeah.
[Jay Goth] We we've had a lot of people ask us about education because I think it could be a very powerful way to do it.
[Jay Goth] Initially, it's gonna be mostly entertainment because we have to focus somewhere and and I think the storytelling aspect is great, but we've partnered with a group called Future House Productions.
[Jay Goth] They're just a motion picture production studio that works in animation and and they're very creative, and so they're gonna be helping us develop content, they're gonna be kind of the content creators for the stories.
[Jay Goth] Taylor knows how to create a minimally defined story, but we wanna go into several different genres, you know, as we go, and then, you know, it'll be great by forming this community that we wanna build.
[Jay Goth] We'll be getting feedback all the time.
[Jay Goth] Why don't you have a story about this?
[Jay Goth] Why don't you have a story about that?
[Jay Goth] Ultimately, I could see, you know, the power of storytelling being used in a number of areas including spiritual, meditation, religion, you know, we don't wanna we don't want to get, you know, too far off base but I you know, I've been approached by a lot of different people about a lot of different ideas and we wanna incorporate them eventually but for right now, we I keep telling Taylor we gotta keep these blinders on and put one foot in front of the other and get this out because the greatest technology in the world is useless if people don't have access to it.
[Chaya] Those things can grow into it.
[Chaya] Right?
[Chaya] Because and everything is easier when you tell it like a story.
[Jay Goth] Oh,
[Chaya] okay.
[Chaya] Even even the most complex things in education goes into our brains when it's narrated like a story.
[Jay Goth] Now we and one of the things that we found is people will go in and they'll read a story, and then the next thing you know, they're telling each other stories.
[Jay Goth] Like, one of our one of our kids that were was in the tent was coming up with his own stories, and he was telling the stories to his parents, and they were just they were amazed.
[Jay Goth] They just loved the whole concept of, boy, we got his creative juices flowing and now here here comes stuff.
[Mike] Once you pull down those gates, like, the flood comes.
[Mike] Like, that's and they've never been engaged in that particular way, you know?
[Mike] Yeah.
[Mike] And especially for a lot of them have probably either they've been told or they've inferred because what a neurodivergence do, we pick up on little cues.
[Mike] We pick up on the patterns.
[Mike] So we can infer this that, like, okay, we're not apparently particularly good at this, this, and this.
[Mike] And then suddenly you're being engaged in a way that your your mind's actually going and you're doing things that are either impressing people or impressing yourself.
[Mike] Impressing yourself goes really far whenever you're a kid because you actually start to build some confidence where you maybe didn't have any before.
[Jay Goth] Right.
[Jay Goth] That's that's an interesting point.
[Jay Goth] I haven't thought about that so much, but you're right.
[Jay Goth] It it is gonna help them as they as they develop to to have that self confidence and, you know, going back to the community, I could certainly see people coming up with story ideas and and stories and then sharing them with the community so that we can share stories with each other and the, you know, we're we're not gonna try and limit creativity by any means.
[Mike] That that that would be so cool just being able to, like, have that community aspect where you can share back and forth.
[Mike] Like, you know, my like, me and my kids, you know, created this story and, you know, or or my child came up with this or I came up with this because I know my child's really into this thing, so let's share it with all these other kids.
[Mike] Like that that the possibilities there are completely endless and, like, being able to really tap into, like, what's going on with a child's mind in that way and share it with other kids.
[Chaya] Yep.
[Chaya] You know how some people are threatened by AI and taking away the creativity, but with companies like yours, we you're creating that environment where you're not you're actually creating from the right environment that is conducive.
[Chaya] Right?
[Chaya] So nothing more powerful than than the human soul to create.
[Chaya] Right?
[Chaya] So we you don't have to be threatened by AI and and use that for the right purposes as as you said, just the data.
[Chaya] But, yeah, I I love what Burble does, and thank you so much for coming over and sharing your vision and the future.
[Jay Goth] Well, thank you.
[Jay Goth] I I love what Spark Launch is doing and I I wish you, you know, great success.
[Jay Goth] I mean, your success is our success as a as a human race.
[Jay Goth] I mean, it it's all about elevation.
[Jay Goth] Right?
[Jay Goth] And I think I think we're in the right area to to help people just be a better version of themselves.
[Mike] Exactly.
[Mike] Be be a better version of your of yourselves.
[Mike] I I always say, like, we just try to you have to try to leave the world a little bit better than the than you found it.
[Mike] You know, it's it's true of anything.
[Mike] And I I think for a lot of us also, we've come from a place where these things weren't nurtured, where we kinda got left out in the dust, and we don't wanna keep seeing that happening anymore.
[Mike] You know, we we don't want people to go through the same thing same things we went through at their age or even or even older.
[Mike] Like, I mean, speaking for me, I'm, I'm late diagnosed, and I see, oh, just a sea of late diagnosed adults who are completely left out of the wind, who don't know who to go to, who to talk to.
[Mike] And I do, like, support groups and stuff, and I see a lot of them show up there.
[Mike] Every time I every time there's a new person, nine times out of 10, it's, I was diagnosed a few years ago, and I don't know what to do, and I don't know who I am anymore.
[Mike] And that's and it's confusing.
[Mike] And we just don't wanna see, like, those spaces go out there.
[Mike] We don't wanna see people grow up who've been like thrown through a system that was never accommodating to them and treated them like because it wasn't accommodating to them they are lesser in some way.
[Mike] And that even makes sense to to home life, you know, things that can help parents who maybe don't know what to what to do in those situations or maybe even are neurodivergent themselves and, you know, can can also benefit from some of the things that I know we're like all all collectively working on.
[Jay Goth] Excellent point.
[Jay Goth] Excellent.
[Jay Goth] Because, you know, even even a neurodivergent parent may not recognize the particular diverse of aspect that their child is displaying.
[Jay Goth] Right?
[Jay Goth] And it it it's really, really an interesting area because I think giving kids the ability to explore their imaginations and develop their own superpowers is something that we've never never really done before.
[Jay Goth] We've never given people reign over over that, and I think that's one of the benefits of of technology is the the fact that we find that we're not alone.
[Jay Goth] There are other people with this problem.
[Jay Goth] There are other people who have handled it this way, and I think that's gonna be one of the powerful aspects of of developing these communities, and we're seeing it already through the media, but I think it can really be amplified through the efforts of, say, a spark launch or a Burble creativity or a Cogno or or people like that.
[Mike] Where can everybody, like, find the crowdfunding campaign and, like, what can they do to get involved?
[Jay Goth] Burble creativity is the name of our company and it's the name of our website.
[Jay Goth] If they go to our website, they can find out all about the the tent, how it works.
[Jay Goth] We've got videos.
[Jay Goth] And then if they are interested in investing, they just there's just a little button at the top that says you can find out about investing in Burble.
[Jay Goth] They can click that and it takes them to a different site that explains the whole investment aspect.
[Mike] Oh, that's awesome.
[Mike] And I'll I'll be sure to include also all those in in the show notes for everybody who's who's interested.
[Mike] I think I can already actually think some people that I may send this to might be, particularly interested, let's say some family members.
[Mike] And, yeah, more the more the merrier, of course.
[Mike] And not that I also myself am not interested, to be honest with you.
[Mike] I'm always also looking at the bed attempts that are available that Mhmm.
[Mike] You know, tend to go to neurodivergent kids, and it always seems wonderful to me.
[Mike] I'm always been and I've always been someone since a kid who sleeps with, like, a blanket and pillow, like, over their head, and it's amazing.
[Mike] I never thought I was autistic until I was, like, 30.
[Mike] But, yeah.
[Mike] I mean, this to me, this is absolutely incredible in what you're what you're doing and the community aspect of it is so, so very important.
[Mike] And I I love that we've been able to have you on to to talk about it and to learn about it.
[Mike] And I would love to have you back on after it launches, Do you kind of like have everything wrapped up and to check-in and see how like everything's going, how it's evolving, and what kind of feedback you've gotten?
[Mike] I would love to, like, have you on as the as Burble Bros.
[Jay Goth] Well, I appreciate that and we would love to share some of our success, you know, later this summer when we've got the tents out and we're getting responses from the families because I think that will be that will be the most important thing is is how we're making an impact.
[Jay Goth] I'd love to be able to share that with the community.
[Mike] Awesome.
[Mike] It it would be great to do that.
[Mike] And I just wanna thank you again for for coming on.
[Mike] This has been really good, and I look forward to learning more.
[Jay Goth] Well, I thank you both for having me and sharing my story and Burble's story, and I look forward to us, helping kids find a better way in the world.
[Mike] Then I will say for for Jay, for myself, and for Chaya, we will see you next time.